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	<description>Google Tools and SEO Assistance</description>
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		<title>Google are changing SEO and SEO is changing</title>
		<link>http://www.googlekettle.com/blog/announcements/google-are-changing-seo-and-seo-is-changing</link>
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		<pubDate>Thu, 31 Dec 2009 12:54:11 +0000</pubDate>
		<dc:creator>GoogleKettle</dc:creator>
				<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[SEO SERP]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[google search]]></category>
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		<description><![CDATA[Google ar echanging SEO in 2010. Are you ready? Find ut in a valuable free report and paid essential SEO foudnations webinar...]]></description>
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		<title>Google Search to go social</title>
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		<pubDate>Thu, 17 Jul 2008 12:53:22 +0000</pubDate>
		<dc:creator>GoogleKettle</dc:creator>
				<category><![CDATA[Organic Search]]></category>

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Google has been testing a new user interface, which basically adds social ranking with in organic search. You can think of it as a DIGG style buttons next to each search result.
What this means is that one you do an organic search you can rate each result.
In future, your results will be based upon your [...]]]></description>
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		<title>Latest organic search optimisation tips</title>
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		<pubDate>Sun, 13 Jul 2008 17:01:23 +0000</pubDate>
		<dc:creator>GoogleKettle</dc:creator>
				<category><![CDATA[SEO SERP]]></category>

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The trouble with search engine optimisation techniques is that human people try to &#8220;guess&#8221; what a search engine wants.
Meanwhile search engines have to fight a war to stop people trying to fool them in to showing results which don&#8217;t best serve their users, the searchers.
In an ideal world. nothing would be needed. People would just [...]]]></description>
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